There are some website development tools that offer a good way to keep your people in the loop of news, events, and specials with your business.  A great plan is to keep posting on facebook and twitter, and as well, start a email marketing campaign, with your web site, and allow your people to receive a monthly newsletter with your efforts.  News is important, and when you have buyers ready to act, being in the right place at the right time, can increase your business by leaps and bounds.

Website Development is More than Graphics and Placement

When a business owner begins a website build, they are often looking at other sites, and thinking about the flow and dynamics of their website development.  They often are missing some key participants in their development, and it involves a series of newsletters, on how to add value to their buyers, sellers and customers.  If you are a plumber, and need to build a website, you have suppliers that may use your site to reach out to you, and you may have employees that are looking to meet you regarding employment, and you could have new customers unsure if you are the right plumber for them.   If you have recommendations, you can use these recommendations in an email marketing campaign.  Your happy and satisfied customers may have written a nice letter to you, and with their permission, you can use it in an email outreach marketing plan.

How to Build a List with your Website Development

The first step for you to build your email marketing list, is to sign up for a email marketing opt-in service, like aweber, constant contact or vertical response.  On this site, you will see an example of the aweber tool that I use, and how this works for your site depends on your emails that you build for this tool.  A good course of action is to think about your audience, and build your emails for them.

In our plumber’s example,  a list of recommendations that are emailed to the list are a great way to start a list!  Here is how:

1.  Write an email to your list that welcomes them to the list.  This should include a gift or coupon, a giveaway that helps your list repair a kitchen sink drip, or an invitation to a free consultation.  Thank them for joining your list, and share with them, if they send others your way, you will send them a gift certificate to a local steak place.  All good marketing techniques that assist you with helping your people become great customers, and enjoy your company.

2.  The next step in your website development with email marketing, is to add a series of emails that bring value and confidence to your customers.  If you have a group of recommendations, share the story of when you visited those customers, and their reactions.  This will keep your homeowners and business owners aware of your business, even during times of perfect plumbing.

3.  Add in seasonal tips, and tricks to assist your email list.  Keep your emails light, and fun.  It does not have to be a heavy and super professional air to your writing, as everyone needs a good laugh.  If you have some time, have your family and friends help you write an email that you can share with your list.

Remember, the best thing about this website development tool, is that it is always there, providing value for your customers, new and old.  When someone joins, they get your first welcome email.  And, your 9th subscriber will get your latest coupon, when you decide to add it to the email marketing list.  These emails will build, and grow, and your list will become very valuable to you.  People do check their email, and if you invite your customers with a coupon, and a great gift, you are going to have them connected with you for a very long time.

Website Development is All About your Web Presence

If this process seems like a lot of work, you are welcome to join our list here, and get your $100 coupon for web site design, review and development.  I can build your list for you, for much less than you ever thought possible.  Remember, website development is about your online business and it connects to your main street business seamlessly.  Without an online presence, your website development tools are going to be very inactive, so your entire web footprint is important as a new store front sign.